APPRAISING STRATEGIES FOR SUCCESSFUL INTERNATIONAL EXPANSION AND ITS IMPACT ON CORPORATIONS

Аннотация:

This paper examines corporate strategies for successful international expansion and their impact on organizational performance and growth. Through a review of literature and empirical data, it identifies critical factors influencing expansion success, such as market selection, entry modes, cultural adaptation, and strategic alliances. The research assesses these strategies across various industries and regions, highlighting their effects on financial performance, market share, innovation, and learning. The findings offer practical insights for improving globalization efforts and provide recommendations for future research.