ERGONOMICS AND BRANDING: PHONETIC AND VISUAL ANALYSIS OF POPULAR UZBEK ERGONYMS

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Issue: Vol. 3 No. 22 : Science and Innovation
Section: Articles
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1-Year student Termez state university Foreign Philology Faculty English language teaching department
info@in-academy.uz

Abstract:

This study explores the ergonomic aspects of ergonyms (brand names) used by Uzbek youth on digital platforms, particularly focusing on their phonetic simplicity and visual appeal. The research examines how brand names are crafted to be catchy, memorable, and modern, often incorporating English or hybrid elements. By analyzing a selection of popular ergonyms on Instagram and Telegram, this paper identifies common ergonomic features and discusses how these contribute to the success of digital branding in Uzbekistan.

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How to Cite:

Saidova , M. . (2025). ERGONOMICS AND BRANDING: PHONETIC AND VISUAL ANALYSIS OF POPULAR UZBEK ERGONYMS. Science and Innovation, 3(22), 101–102. Retrieved from https://in-academy.uz/index.php/si/article/view/54868

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