ERGONOMICS AND BRANDING: PHONETIC AND VISUAL ANALYSIS OF POPULAR UZBEK ERGONYMS

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Выпуск: Том 3 № 22 : Наука и инновация
Раздел: Статьи
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1-Year student Termez state university Foreign Philology Faculty English language teaching department
info@in-academy.uz

Аннотация:

This study explores the ergonomic aspects of ergonyms (brand names) used by Uzbek youth on digital platforms, particularly focusing on their phonetic simplicity and visual appeal. The research examines how brand names are crafted to be catchy, memorable, and modern, often incorporating English or hybrid elements. By analyzing a selection of popular ergonyms on Instagram and Telegram, this paper identifies common ergonomic features and discusses how these contribute to the success of digital branding in Uzbekistan.

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Как цитировать:

Saidova , M. . (2025). ERGONOMICS AND BRANDING: PHONETIC AND VISUAL ANALYSIS OF POPULAR UZBEK ERGONYMS. Наука и инновация, 3(22), 101–102. извлечено от https://in-academy.uz/index.php/si/article/view/54868

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Yuldasheva, G. (2022). Uzbek-English Ergonyms: Linguistic Identity in the Digital Sphere. Philology Review, 6(1).

Alimova, D. (2021). Hybrid Naming Practices among Uzbek Youth. Language and Culture Studies, 4(2).