KORXONALARNING RAQOBAT HOLATINI TAHLIL QILISH VA MARKETING STRATEGIYALARINI TANLASH
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Abstract:
Bozorlarning jadal globallashuvi, texnologik o'zgarishlarning jadal sur'ati va rivojlanayotgan iste'molchilarning taxminlari tarmoqlar bo'yicha raqobatni keskin kuchaytirdi. Natijada, korxonalardan nafaqat operatsion samaradorlikni saqlash, balki uzoq muddatli barqarorlikni ta'minlash uchun raqobatbardosh pozitsiyasini strategik tahlil qilish talab etiladi. Raqobat holatini tushunish marketing, resurslarni taqsimlash va strategik yo'nalish bilan bog'liq qarorlarni shakllantirishda asosiy boshqaruv vazifasiga aylandi.
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