METAPHORS IN BUSINESS DISCOURCE
##plugins.themes.bootstrap3.article.sidebar##
##plugins.themes.bootstrap3.article.main##
Abstrak:
Figurative language has always been used in business communication, with metaphoric expressions being its most representative and frequent elements. A metaphor is defined as a transference of literary meaning of a word into another context, which means that one thing is described in terms of some other thing, e. g. time is money, cash cow, sleeping beauty.
##plugins.themes.bootstrap3.article.details##
##submission.howToCite##:
##submission.citations##:
Cortazzi, M., Jin L. Researching and applying metaphor. Cambridge: Cambridge Univ. Press, 1999.
Cameron L., Low G. Bridges to learning: researching and applying metaphor. Cambridge: Cambridge Univ. Press, 1999. P. 149–176.
Henderson W. Metaphor, economics and ESP: some comments // English for Specifi c Purposes. 2000. Vol. 19. P. 167–173.
Lakoff G., Johnson M. Metaphors we live by. Chicago: Univ. of Chicago Press, 1980.
Coady J., Huckin T. Pedagogical implications of the lexical approach: second language vocabulary acquisition. Cambridge: Cambridge Univ. Press, 1997. P. 273–290.