ISSUES OF ADAPTING ENGLISH-LANGUAGE CONTENT TO THE UZBEK AUDIENCE BASED ON CULTURAL AND SOCIAL FACTORS

Abstrak:

This scientific article provides an in-depth analysis of the role of cultural and social factors in the process of adapting English-language digital content to the Uzbek audience. The study highlights the significance of national mentality, value systems, social norms, age and gender characteristics, as well as cultural codes in the localization process. In addition, the article scientifically and practically substantiates the main challenges encountered in adapting English-language websites, mobile applications, and advertising content for the Uzbek audience, along with effective ways to address these challenges.