Eurasian Journal of Academic Research is an open access, peer-reviewed international journal that publishes original research and review articles related to diverse areas. The main objective is to offer an intellectual platform to the international scholars and it aims to promote interdisciplinary studies in applied sciences. All manuscripts must be prepared in Uzbek, English or Russian languages and subject to a rigorous peer-review process.

Published: 2025-05-06

THE ROLE OF DIGITAL MARKETING AND SOCIAL MEDIA IN THE DEVELOPMENT OF TOURISM

This article provides an in-depth analysis of the impact of digital marketing and social media, emerging as a result of modern information and communication technology development, on the growth of the tourism sector. Digital tools have become a key factor in the promotion of tourism services, customer engagement, and brand image formation. The study examines the role and effectiveness of tools such as SEO (Search Engine Optimization), contextual advertising, social media strategies, influencer marketing, and user-generated content (UGC) in tourism marketing. Practical approaches to implementing digital technologies are also analyzed, using Uzbekistan’s experience as an example. The article concludes with scientific and practical recommendations for the effective use of digital approaches in the tourism industry.

M.S. Xodjayeva , N.Z. Tursunboyeva

7-13

2025-05-05

THE ROLE OF TASK-BASED LANGUAGE TEACHING IN ENHANCING ENGLISH PROFICIENCY AT THE PRIMARY LEVEL: A FOCUS ON INSTRUCTION AND ASSESSMENT IN EFL CLASSROOMS IN UZBEKISTAN

This study investigates the effectiveness of Task-Based Language Teaching (TBLT) in improving English language proficiency among primary-level learners in Uzbekistan. By examining classroom practices, instructional strategies, and assessment methods in EFL contexts, the research aims to identify how TBLT can enhance communicative competence, learner engagement, and autonomy. Through a mixed-methods approach combining classroom observations, teacher interviews, and student performance data, the study provides insights into the challenges and benefits of implementing TBLT in young learner classrooms. Findings suggest that TBLT significantly boosts language acquisition when supported by well-structured tasks and appropriate formative assessment strategies.

Rakhmatova Dilnoza Akhrorovna

14-26

2025-05-06

INSTITUTIONAL RENAISSANCE OF PUBLIC PROCUREMENT: CHALLENGES AND DEVELOPMENT HORIZONS IN UZBEKISTAN

The article is devoted to the analysis of the institutional renaissance of public procurement in the Republic of Uzbekistan in the context of global reform trends. Particular attention is paid to the role of procurement as a tool for effective public administration and sustainable development. Based on international reports, the conformity of national reforms with global standards of transparency and digitalization is substantiated. Key stages of the procurement system evolution are highlighted, institutionalization mechanisms are characterized, and strategic priorities for further transformations are defined. The key stages of the procurement system evolution are identified, institutionalization mechanisms are characterized, and strategic priorities for further transformations are defined. The results obtained contribute to a deeper scientific understanding of the transformation of the procurement system in developing economies.

Надира Юлдашева

27-34

2025-05-07

EFFECTIVE LEADERSHIP AND MANAGEMENT STYLES IN EDUCATIONAL INSTITUTIONS

This article provides information about the important role of effective leadership and management styles in educational institutions in the development of the education system.

Zamira Togayeva, Zilola Safarova , Ulug‘bek Ismailov

35-39

2025-05-10

PSYCHIC DEVELOPMENT OF CHILDREN OF KINDERGARTEN AGE

From kindergarten age, individual characteristics of the child, which go to find content throughout the entire personal life after this, also begin to arise. For this reason, the fact that a person is able to mature comprehensively and, in particular, grow psychologically largely depends on the education he received during his kindergarten-age period, in this article the scientific views of psychological scientists on the psychological development of kindergarten-age children are laid out, conclusions and recommendations are developed.

Gulshoda Ismatullayeva

40-44

2025-05-12

METHODS OF TEACHING ELEMENTARY BOXING TECHNIQUES TO 12-14 YEAR OLD BOXERS

Growth of boxer’s sports skill organization efficiency substantially is defined of sports preparation initial stage. In this regard the big importance is gained by studying various approaches to the maintenance of training initial stage process on boxing; search of ways of improvement of the organization and carrying out the first stage of sports preparation of the martial artists, which quality significantly reduces elimination engaged and formation of steady requirement for mastering by sports skill. The main ways of 12-14 years boxer’s initial sports preparation stage improvement are considered in this article

Dastan Qońırbaev

45-50

2025-05-13

THE LITERARY AND SPIRITUAL HERITAGE OF DAVLATMAMAT AZODIY AND HIS PLACE IN PYRAGY'S CREATION

This article analyzes the life, literary heritage of one of the outstanding representatives of Turkmen literature of the 18th century, Davlatmamat Ozodiy, and his influence on the work of his son Makhtumkuli Pyragy. The religious and moral ideas in Davlatmamat's works, mystical thinking, call for science and enlightenment, and artistic methods aimed at awakening public awareness are revealed.

Gulnur Kakisheva

51-53

2025-05-13

FORMATION OF THE ABILITY TO PLAY A ROLE IN STAGED WORKS IN CHILDREN OF PRESCHOOL AGE

Staging is an important tool for children not only in creative expression, but also in the development of self-awareness and social skills. In this regard, this article will consider the importance and methodological approaches to the formation of the ability to play a role in staged works in children of preschool age. Again, the article analyzes the specific role of staging in the educational process, appropriate approaches to children's psychology, as well as the use of pedagogical techniques in the organization of such activities.

Iroda Nurmatova

54-58

2025-05-13

PEDAGOGICAL AND PSYCHOLOGICAL IMPORTANCE OF TEACHING MUSICAL WORKS TO CHILDREN OF PRESCHOOL AGE

This article analyzes the pedagogical and psychological importance of teaching musical works to children of preschool age. Music plays an important role in improving the mental state of children, developing creative abilities, concentrating, strengthening memory and enriching their emotional world. The article will talk about the role of music in the process of preschool education, its influence on the musical development of children and pedagogical approaches. Music, not only promotes the emotional and intellectual development of children, but also sets the stage for the formation of social skills. Teachers and educators can achieve the best results for children by fully understanding the importance of music in children's education and incorporating it into their educational practice.

Iroda Nurmatova

59-63

2025-05-13

THE ROLE OF INFORMATION TECHNOLOGIES AND THE DEVELOPMENT OF ENVIRONMENTAL EDUCATION

This article examines the key role of information technology (IT) in modern environmental education. It analyzes the impact of IT on increasing the accessibility, interactivity and effectiveness of environmental education. Particular attention is paid to the use of online platforms, multimedia resources and geographic information systems (GIS) to develop environmental awareness and practical skills in students.

Нодира Алиева , Мапрат Расулева

64-67

2025-05-13

ENSURING INVESTMENT SECURITY AS AN AUTONOMOUS FACTOR IN ENHANCING INVESTMENT ATTRACTIVENESS

The article reveals the content of the concepts of investment security and investment attractiveness, and their relevance for the state. The impact of investment security on the investment attractiveness of the state is studied. In addition, the threats and risks of investment security, the requirements and principles for ensuring the stability of economic and legal guarantees for investors, and the main principles for ensuring a favorable climate for investments are discussed. Furthermore, the article examines the issues of ensuring investment security in the Republic of Uzbekistan at present.

Nasiba Ismailova

68-76

2025-05-15

LIFE EDUCATION BEHIND THE LAMP

This story is a work of creativity that provides spiritual nourishment to a person in the genre of our literature. The story genre is a work that reflects the issues of the era and the hero, the social life and character of people, therefore, the story genre is considered a work with a very high artistic level in world and Uzbek literature, covering real events, and reflecting a didactic meaning. This article is a work that reflects people in the story "Fanorchi Ota" on the basis of patriotism, tolerance, the ability to resist harmful currents, determination in life, faith, education, and kindness.

Dilorom Toshpulatova , Mashhura Saydullayeva

77-80

2025-05-16

DEVELOPING AUDITING ACTIVITIES IN COMPANIES ENGAGED IN ONLINE TRADING

This article explores the importance and development of audit activities in enterprises engaged in online trade. It focuses on applying International Financial Reporting Standards, especially IAS – “Inventories”, in auditing online business inventory, financial statement accuracy, and implementing digital audit technologies.

Muxlisa Ahmatova

81-83

2025-05-19

COVERAGE OF THE SCIENCE OF THE RELATIONSHIP BETWEEN VERSES IN THE SOURCES OF QUR'AN STUDIES

This article briefly describes the lexical and terminological meanings of the science of relationship. It also discusses in detail how this science is covered in the sources of Qur'an studies. In order to reveal the importance of the science of relationship, the author of the article cites quotes from important sources written on the sciences of the Qur'an and interpretation and the opinions of experts in the field.

Robiya Najmiddinova

84-88

2025-05-19

MODERN CONCEPTS IN THE ETIOLOGY, CLASSIFICATION, AND SURGICAL MANAGEMENT OF VENTRAL HERNIAS

Ventral hernias are among the most common conditions in abdominal surgery, associated with high rates of postoperative complications and recurrences. This review summarizes contemporary insights into the pathogenesis, classifications of ventral hernias (EHS, VHWG, HPW, CeDAR), approaches to assessing loss of domain, and patient risk stratification. Modern principles of surgical decision-making are discussed, including the use of various mesh implant positions and materials, as well as the importance of preoperative optimization of modifiable risk factors. Particular emphasis is placed on the advances in minimally invasive and robotic techniques, which represent the most promising directions for improving outcomes in ventral hernia repair.

Khamid Yakubovich Karimov, Murodjon Yokubjonovich Ibrokhimov, Nargiza Aminovna Alimukhamedova, Bobir Ibragimovich Shukurov

89-98

2025-05-19

THE EXPRESSION OF OCCASIONAL UNITS IN CHOLPON'S POETRY

This article discusses the significance of occasional units in depicting the characters of Cho‘lpon's poetry, their connection with the spirit of the era, and their social status. The ideas of freedom, independence, patriotism, and national pride — key components of Cho‘lpon’s poetic worldview — are expressed through these linguistic units.

Sofiya Abdurahmonova

99-101

2025-05-20

A DIFFERENTIATED APPROACH TO WORKING WITH GIFTED PRESCHOOLERS

This article discusses the possibilities of using a differentiated approach in working with gifted preschoolers.

Ирина Ким

102-105

2025-05-20

AXLOQ TUZATISH ISHLARI JAZOSI IJROSINING NAZARIY VA AMALIY MASALALARI

Maqolada O‘zbekiston Respublikasi Jinoyat kodeksida nazarda tutilgan axloq tuzatish ishlari jazosi institutining huquqiy asoslari, mazmuni va amaliyotda qo‘llash tartibi ochib berilgan. Shuningdek, jazoning jinoyatchini jamiyatdan ajratmagan holda foydali mehnatga jalb etish orqali tuzatishga yo‘naltirilgan tarbiyaviy ahamiyati tahlil qilingan.

Eldora Kalbaeva, Aynur Dauletbaeva

106-111

2025-05-20

THE ROLE OF MOTIVATION IN THE PROCESS OF STUDENT INDEPENDENT WORK IN THE FIELD OF TEACHING RUSSIAN AS A FOREIGN LANGUAGE

This article examines the role of motivation in the process of students' independent work in the field of teaching Russian as a foreign language.

Умида Бекмуратова , Улбосын Жумамуратова

112-117

2025-05-21

THEORETICAL AND PRACTICAL FOUNDATIONS OF THE FUTURE PRIMARY SCHOOL TEACHER'S SPEECH COMPETENCE DEVELOPMENT

This article addresses the issue of developing speech competence in future primary school teachers through the example of Russian (native) language lessons, as one of the key areas in the system of lifelong education. The article describes the most effective methods and techniques for developing speech competencies in both future primary school teachers and schoolchildren. It emphasizes the importance of working on children’s oral and written speech, as well as on their speech etiquette. The author considers the use of innovative technologies and active teaching methods and techniques in the educational process to be one of the essential ways to develop language literacy and communicative competence.

М.С. Ахмедова

118-124

2025-05-22

THE INFLUENCE OF WESTERN CULTURE ON THE ECONOMY OF CENTRAL ASIAN COUNTRIES

The article explores the influence of Western culture on the economy of Central Asian countries in the context of globalization. It examines key aspects of cultural transformation that drive economic changes, including the spread of Western consumption models, the development of entrepreneurship, digitalization, and the adoption of modern business practices. The study analyzes the impact of Western educational standards on workforce training and the modernization of the region’s economic structure. Special attention is given to the adaptation of Western values such as individualism, competition, and innovation, and their influence on the economic strategies of local companies.

С. А Закирова, Ш. Ш. Пулатов

125-129

2025-05-26

HISTORICAL, SCIENTIFIC AND PRACTICAL SIGNIFICANCE OF THE FORMATION OF TOPONAMES OF THE SIRDARYO REGION

The article analyzes the composition of place names belonging to the Syrdarya region. The influence of suffixes in the formation of toponyms of the Syrdarya region, in particular, the role and importance of word-forming suffixes and their dictionary meanings are discussed. The explanatory dictionary of toponyms of Syrdarya region served as the main source of the article.

Iroda Kenjayeva , Alisher Bolibekov

130-136

2025-05-26

EXPRESSION OF CHARACTER THROUGH SYNONYMS IN THE WORK OF JALOLIDDIN MANGUBERDI

This article analyzes the expression of image and character through synonyms in the dramatic work of Maqsud Shaikhzoda “Jalolidddin Manguberdi”. The function of emotional-expressive synonyms used in the author’s language in creating character is analyzed linguistically and stylistically.

Ruxshona Olimova

137-140

2025-05-26

ANALYSIS OF FEMALE SOCCER PLAYER’S MOTOR ACTIVITY

The article discusses the issues of improving the special physical fitness of female football players based on an analysis of the actions performed by female football players on the field and research conducted in the field. The results of control tests carried out in the study groups were statistically analyzed and effectiveness indicators were determined. Based on the results obtained, conclusions are drawn.

Islam Abdullaev

141-147

2025-05-27

THE ROLE OF THE SOVIET GOVERNMENT IN THE DEVELOPMENT OF THE PLAGUE EDUCATION SYSTEM AND ITS RESULTS

This article analyzes the changes implemented in the education system during the Soviet era of the 1920s-1930s and their impact on society, with a focus on the Surkhan region. The Soviet government's educational policy, despite facing national and religious resistance, aimed to reduce illiteracy, establish new Soviet schools, and train personnel based on communist ideology. Relying on historical sources, the article highlights both the positive and negative aspects of the Soviet education system, as well as the social and cultural conflicts among the local population. While the Soviet government’s efforts to eradicate illiteracy laid the foundation for social progress, this process contradicted local traditions and national values.

Nodira Xasanova

148-153

2025-05-27

PHYTOSANITARY DISINFECTION (FUMIGATION) OF STORED AGRICULTURAL PRODUCTS AND DRY SKIN OF ANIMALS AGAINST PESTS

The decree also speaks about the introduction of quarantine and mandatory quarantine disinfection of phytosanitary waste that is stored in warehouses, transported and imported for export

Жасур Эшмурзаев , Машраб Шайманов , Нодир Қодиров , Сайима Якубова

154-159

2025-05-28

MODERN TRENDS IN INTELLIGENT DATA ANALYSIS

This article explores the current trends in modern data mining, emphasizing its growing automation, complexity, and user-friendliness. Key developments such as Automated Machine Learning (AutoML), Deep Learning, Explainable AI (XAI), Graph-Based Analysis, Stream Data Processing, Federated Learning, and Quantum Computing are reshaping how data is collected, processed, and interpreted. These technologies enable more efficient, transparent, and privacy-preserving data analysis across various domains, including healthcare, finance, and social networks.

G.N.Aimbetova , N.D.Bekniyazova, S.B.Izemetov

160-163

2025-05-29

TRADITIONS OF EDUCATING ADOLESCENT STUDENTS FOR FAMILY LIFE THROUGH SOCIO-PEDAGOGICAL TRENDS

The article examines the traditions of adolescent upbringing through the lens of socio-pedagogical trends and the influence of family life. The main focus is on the evolving approaches in the educational process, including the shift from authoritarian methods to more democratic and partnership-based strategies. The roles of the family and educational institutions in shaping the personality of adolescents are analyzed, along with their interaction in the upbringing process. The article also highlights modern challenges related to technological development and their impact on adolescent upbringing, such as internet addiction and digital security issues. Emphasis is placed on the importance of cultural and educational activities as a means of developing adolescents’ creative abilities and fostering respect for traditions and culture. The conclusion confirms that effective cooperation among the family, school, and other socio-pedagogical structures creates favorable conditions for the successful socialization of adolescents in contemporary society.

Айсанем Ниетуллаева

164-168

2025-05-31

DEVELOPING THE CREATIVE ACTIVITY OF PRESCHOOL CHILDREN THROUGH MANUAL LABOR

This scientific article comprehensively analyzes the role and influence of manual labor in the formation and development of creative activity of preschool children. The preschool period is one of the most important stages for the development of children's creative potential, independent thinking, the development of new approaches and the ability to find solutions to problem situations. Manual labor activities during this period have a complex impact on the psychophysiological, emotional, aesthetic and social development of the child.

Nurjahon Turdaliyeva

169-179

2025-05-31

THE FORMATION OF INITIATIVE TRAITS IN SCHOOL STUDENTS AS A PEDAGOGICAL PROBLEM

Along with the training of educated and qualified personnel in modern society, the education of the initiative, creative and able-bodied persons is one of the important directions of the education system. The formation of initiative in schoolchildren is not only ensuring their future professionalism, but also develops the ability to an independent thinking, creating problems, analyzing problems. Initiate, the active and creative approach of the person is the ability to target new ideas to implement new ideas, involuntary approach issues. These qualitatively, students are necessary to make independent decision, defend their opinion, and develop leadership skills in team work. This article contains the theoretical and practical aspects of initiative in schoolchildren, pedagogical capabilities, effective positions and teachers in this process. The education environment also provides scientific analysis on the effectiveness of initiative, the effectiveness of interactive methods and the impact of extracurricular activities.

Radjabov Khasan Ravshan Ugli, Markabayev Farkhod Tukhtamishevich, Sharipov Shokhruh Razzokovich, Savronov Doston Rustam Ugli

180-184

2025-05-31

FOREIGN EXPERIENCE IN THE DEVELOPMENT OF INCLUSIVE EDUCATION IN UZBEKISTAN

This article highlights the role and importance of the experiences of foreign countries in the development of inclusive education in Uzbekistan. In addition, the existing problems and shortcomings of this education are also highlighted. As foreign experiences, the intensive efforts of Finland, Italy and Japan in inclusive education are studied. During the study of these experiences, the main factors of inclusive education are identified - improving the skills of teachers, individual work with students, cooperation with parents, etc. As a result of the research, it is determined that Uzbekistan can use improved foreign experiences.

Abdullayev Khurshid Abdusalom Ugli, Azamatov Rustam Alisherovich, Khudayorov Khamza Murtazovich, Tadjibayeva Umida Abduvaliyevna

185-189

2025-05-31

CREATING CONVENIENCE FOR TAXPAYERS THROUGH AUTOMATION OF PERSONAL INCOME TAX REPORTING

The article considers the issues of creating convenience for taxpayers through the automation of personal income tax reporting. The role of personal income tax in the state budget and the impact of tax reporting automation on tax collection and revenue are studied. The introduction of electronic reporting in the tax system in Uzbekistan and the development of video guides for taxpayers to use convenient services, benefits and discounts are analyzed, as well as the reforms being implemented. In addition, conclusions are drawn about the role of tax reporting automation in improving the tax culture of taxpayers and its contribution to increasing tax revenue to the state budget, and proposals are made for future implementation.

Abror Ibodullayev , Asrorbek Umaraliyev

190-194

2025-05-31