The development of the medical tourism segment will inevitably lead to the development of the economy and improve the country's image in the international arena. Accordingly, it is necessary to pay attention to the associated infrastructure, marketing, attracting specialists and training the staff of medical institutions. First of all, the reforms should affect medical institutions, health centers and boarding houses. Diversification of tourist services is an important area of strengthening the competitiveness of not only an individual business entity, but also the national tourism of the country.