In recent years, Uzbekistan has seen major changes in the consumer market associated with the extensive introduction of digitalization in the development of this area of ​​the national economy, which undoubtedly acquires an important promising role in reforming the national economy. In order for the Republic of Uzbekistan to be more open in the world, economy, fundamental reforms are needed in all areas of the economy, including in the field of the consumer market, which is important for a radical transformation of the economy.