Despite the wide possibilities of motivation for health- saving behavior of students, at present there are still problems
of its formation, due to both social and cultural characteristics. The main factors influencing the formation of the lifestyle of young people are the family, the social environment, the media and communications. The article provides an analysis based on surveys of students around the world. Students, in particular, confirm the significant influence of the environment on both initiation into bad habits and healthy hobbies. The main factors hindering a healthy lifestyle of students include the lack of free time, the material
component, Internet addiction, lack of sufficient motivation and self-organization