The article examines the role of pragmatic devices in shaping communication on social media platforms. It discusses how users employ pragmatic strategies such as implicature, speech acts, politeness, and deixis to construct meaning, manage interpersonal relationships, and achieve communicative goals in the digital environment. Drawing on theories of J.L. Austin, J.R. Searle, H.P. Grice, and contemporary digital pragmatics scholars, the paper analyzes the distinctive features of online discourse, where multimodality, brevity, and interactivity reshape traditional pragmatic norms.