The use of visual materials in language learning has been widely accepted as an effective way to improve students’ foreign language skills. This article aims to explore the benefits of using visual materials in higher education language classrooms and provide evidence-based recommendations for language teachers. The article reviews the literature on the use of visual materials in language learning, discusses the advantages and challenges of using visual materials, and presents practical examples of how visual materials can be incorporated into language teaching practices. The findings suggest that visual materials can enhance students’ motivation, engagement, comprehension, and retention of foreign language content. However, the effectiveness of visual materials depends on their appropriateness, authenticity, relevance, and accessibility. Therefore, language teachers should carefully select and design visual materials that align with their learning objectives and students’ needs..