В статье рассматриваются исторические и современные аспекты развития лингводидактики и риторики как научных дисциплин. Раскрываются этапы становления лингводидактики, вклад зарубежных исследователей в формирование теории обучения языкам. Анализируется процесс возрождения риторики в XX веке, её трансформация из классической науки об ораторстве в современную междисциплинарную область, охватывающую политический, академический, медийный и повседневный дискурс. Особое внимание уделяется актуальным проблемам цифровизации обучения.

This article provides a lot of information about the reasons for the representation of the art of oratory, the homeland of "rhetoric", and the demand for the profession of "logographer". In addition, the article also contains thoughts about the world-famous representatives of the art of oratory, their life path and their contribution to the art of "rhetoric".

This thesis presents a comparative analysis of persuasive rhetorical strategies employed in lawyer’s speech in English and Uzbek languages. Based on Aristotle’s concepts of logos, ethos, and pathos, the study investigates the differences and similarities within the juridical discourse of both languages. While English juridical speech prioritizes a formal, logical, and evidence-based approach, Uzbek juridical rhetoric tends to emphasize emotional influence, traditional forms of address, and cultural values. The research provides a practical basis for improving juridical rhetorical competence and enhancing effective cross-linguistic juridical communication.

lexicon with emotional coloring, the degree of interlinking of words in a phraseological phrase, the phrase directly reflects reality, the origin of legal phraseological units, the general socio-political living conditions of nations.

Academic writing, while often perceived as a neutral and standardized form of communication, is significantly shaped by cultural conventions and expectations. This paper explores the theoretical foundations of how culture influences academic writing, drawing from intercultural rhetoric, contrastive rhetoric, and discourse communities. Through a qualitative literature-based method, the study identifies key theoretical perspectives and illustrates how cultural values manifest in writing structures, argumentation styles, and citation practices. Findings suggest that awareness of cultural influence is essential for effective academic writing, especially in increasingly globalized educational contexts.

The problem of researching rhetoric in dialogue and its morphological peculiarities in the English and Uzbek languages is considered in the given article

This article discusses the linguistic features of rhetorical sentences and rhetorical discourse in scientifically oriented speech from the point of view of scientific and theoretical understanding of this paradigm. The semantics of rhetorical statements is multilevel - from logical-semantic categorical: affirmation, denial, reasoning (with a branched gradation) to situational: agreement, objection, confirmation, hesitation, reflection, etc.

The migration of science journalism from physical print to digital platforms has precipitated a fundamental shift in stylistic norms. This article examines the profound differences between the stylistic architecture of legacy print magazines (e.g., National Geographic, Scientific American) and contemporary digital science hubs (e.g., Wired, Live Science, Ars Technica). By systematically analyzing structure, syntax, and audience engagement through the lens of media theory and classical rhetoric, we determine that science writing has fundamentally evolved from a linear, narrative-focused discipline rooted in institutional ethos into a modular, hyperlinked, and search-optimized format driven by the attention economy. The change represents a shift from interpretation to exploration, redefining both the role of the science writer and the epistemological relationship with the reader.

Buyuk ingliz mutafakkiri, faylasufi va davlat arbobi Frensis Bekon Evropa XYI-XYII asrlar adabiyoti va falsafasida esse janrining rivojlanishiga katta hissa qo‘shgan muallifdir. Uning Yevropa Uygʻonish davri oʻrnini egallagan Yangi davr jiddiy ijtimoiy va iqtisodiy oʻzgarishlar davriga yozilgan “Tajribalar yoxud axlokiy va siyosiy nasixatlar” kitobi ingliz adabiyotining qimmatli va nodir asarlaridan xisoblanadi. Ushbu makola bu taraqqiyotning boshlanishini ta'minlagan mutafakkirga aylanganligi va aynan shu adabiy manbada buyuk mutafakkir tomonidan bildirilgan noyob fikrlarni o‘rganishga bag‘ishlangan.

Stylistic devices form the critical basis for all cognitive processes that include thinking and remembering and transmitting messages. The article evaluates how rhetoric and figurative language techniques support mental operations like conceptual mapping and inference along with memory retention and how they mold message expression during communication. The article demonstrates how metaphor and repetition along with irony and personification and simile operate across storytelling for instruction as well as everyday conversation and literary content by using theories from discourse pragmatics and cognitive linguistics. The discussion shows how stylistic devices simultaneously support mental processes and improve person-to-person message delivery through numerous real-world examples.

В статье рассматриваются особенности перевода политических терминов и фразеологических оборотов с арабского языка на русский. Основное внимание уделяется идеологической окрашенности лексики, различиям между официальным языком (фусха), медийным стилем и устной речью политиков. Анализируются примеры из арабских новостных источников, дипломатических выступлений и речей международных организаций. Делается акцент на прагматические и культурные аспекты перевода, особенно в условиях информационно-политической поляризации.

The interdisciplinary direction that studies discourse, as well as the relevant branch of linguistics, is equally known as - discourse analysis or discourse studies. Although for centuries linguistic interaction has been the subject of such disciplines as rhetoric and oratory, and then stylistics and literary studies, discourse analysis as a relevant scientific direction has only been formed in recent decades.

This article explores the use of emotional appeals in media coverage of social issues. Emotional appeals, primarily pathos, are employed by the media to evoke specific emotional responses from the audience, such as fear, sympathy, or anger, in order to influence public perception and behavior. The analysis includes the examination of both traditional and digital media, demonstrating how emotions are strategically manipulated to shape societal opinions on issues such as climate change, immigration, and racial inequality. Case studies and media examples are utilized to illustrate the effectiveness of emotional rhetoric.

This study looks at directive speech acts employed by university administrators in Uzbekistan and English-speaking countries, going deeper into contextual, gendered, and strategic elements beyond syntactic and lexical realization. While directives fulfil institutional functions, their structure and wording reflect subtle sociocultural norms, leadership ethos, and institutional expectations. This paper uses speech act theory, politeness theory, and leadership discourse frameworks to examine not just modality and directness, but also prosodic signals, intertextuality, genre sensitivity, and leadership positioning in written and spoken academic communication. The findings point to modest distinctions in communicative authority, rhetorical style, and interpersonal dynamics that influence how rectors, deans, and chairs lead through language. It also takes into account gender patterns and emotional tone while issuing orders. The findings have implications for intercultural competency, leadership development, and applied discourse pedagogy in higher education.

This article explores syntactic stylistic devices, which are special ways of arranging words and sentences to create particular effects in writing and speech. It focuses on how syntax—the structure of sentences—can be used creatively to enhance meaning, emotion, and stylistic appeal. Through clear examples and analysis, the article demonstrates the role of devices such as inversion, parallelism, ellipsis, and rhetorical questions in literature and everyday communication. It highlights how these tools not only make language more expressive and engaging but also help writers and speakers convey tone, emphasis, and rhythm. The study provides a practical guide for understanding and identifying syntactic stylistic devices, making it useful for students, writers, and anyone interested in the art of language

Today, the researches carried out on studying the problems of sociolinguistics are gaining importance in world linguistics. In this regard, the inadequacy of consistent analyzes of the existing multilingual society in the world and the issues of interaction, perfection, status increase and functional development of different languages in practice, effective in researching the advanced world experience in this direction, applying and conducting sociolinguistic research is one of the important tasks in linguistics. In fact, the parable of the study of the functional capabilities of the language is also a linguistic category that can be studied by today’s linguistics.

Mazkur maqola XX asr II yarmi oʻzbek adabiyotida yaratilgan ayrim gʻazallarning poetik aspektdagi tahliliga bagʻishlanadi. Sharq mumtoz poetikasining asosi boʻlgan ilmhoyi segona – ilmlar uchligi tarkibidagi ilmi badi’ning davr gʻazaliyoti taraqqiyotidagi ahamiyati ochib berilgan. Tashbih, talmih, tashxis, tazod (mutobaqa, tiboq, tatbiq, taqofu), husni ta’lil, irsoli masal, iyhom (tahyil, tavriya), tajnis, tanosub (muroat un-nazir, tavfiq, iytilof, talfiq), ishtiqoq kabi an’anaviy she’riy san’atlar bilan bir qatorda she’riyatda koʻp qoʻllangan, ammo kam ilmiy tahlil etilgan kalomi jomi’, izdivoj, ibhom, ittifoq, radd kabi badiiy san’atlar alohida tahlilga tortilgan. Gʻazallardagi ushbu san’atlarning qoʻllanilish darajasi belgilangan va bundan ba’zi gʻazallarning matla’dan maqta’ga qadar ma’lum she’riy san’at asosiga qurilgani aniqlandi. Yaratgan gʻazallari orqali shoirlarning salaflar an’anasiga qay darajada ergashgani va ularning novatorligi aniqlangan.

This article examines the concept of Victorian morality and hypocrisy as represented in the major works of Charles Dickens. Although Victorian society emphasized respectability, discipline, and moral responsibility, Dickens consistently exposed the gap between declared ethical ideals and social reality. Focusing on Oliver Twist, Hard Times, and Bleak House, the article demonstrates how Dickens critiques charitable institutions, utilitarian education, and the legal system for masking injustice behind moral rhetoric. The study argues that Dickens promotes a humanistic moral framework based on empathy, accountability, and institutional reform [1, p. 42].

This article consists of theoretical information on gradation in linguistics. In particular, we have a look at the history of the concept of gradation, it is analysed semantic gradation and expressed the significance of semantic gradation in linguistics.

This article presents a typological analysis of persuasive strategies in contemporary English-language news media. It explores how lexical, rhetorical, structural, and pragmatic tools are employed to influence public perception while maintaining the appearance of objectivity. The study emphasizes the role of evaluative language, framing, modality, and visual rhetoric in shaping news narratives. Additionally, it highlights how digital media has introduced new persuasive mechanisms such as clickbait headlines and algorithmic personalization. Through detailed examples and case studies, the article underscores the importance of media literacy and ethical journalism in today’s information-rich environment.

The given article deals with the features of rhetorical interrogative sentences in English, Uzbek and Russian which are widely used in various genres of both oral and written speech of the compared languages. The types of interrogative propositions are analyzed depending on the content of the question, and the most common rhetorical questions are also discussed, sincein the system of interrogative sentences, rhetorical interrogative sentences have a special meaning both in grammatical, logical, and stylistic terms.

Science documentaries — those distributed on streaming platforms, public television, and educational channels — are crucial for widespread public education. However, their success hinges on two major communicative tools: Engagement Talk and Reference Density. Engagement Talk refers to linguistic devices used by narrators to connect directly with the audience (e.g., questions, imperatives, first-person plural pronouns). Reference Density refers to the frequency and type of citation (e.g., visual text, expert interview, archival footage) used to ground scientific claims. This article explores the linguistic structure of these communicative techniques and examines their critical role in maintaining audience retention and cognitive processing. Understanding these rhetorical strategies not only improves documentary scriptwriting but also helps bridge the gap between complex scientific concepts and successful public comprehension, ultimately leading to stronger educational impact.