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DIGITAL COMPETENCIES OF A MODERN TEACHER AS BASIS FOR SUCCESSFUL TEACHING PERFORMANCE

The current study describes the digital competencies of teaching staff necessary for working in modern education. The authors present the well-known structures of digital competencies, analyze them and identify their own set of key competencies that contribute to the improvement of a successful pedagogical performance. The study concludes that the possession of digital competencies increases the competitiveness of teachers in the educational environment, which contributes to the success of teaching activity.

Sheraliev Odiljon Shukhratjon ugli

65-68

2023-11-30

THE ROLE OF BRANDING IN SUCCESSFUL FARM MARKETING

The article examines the role of branding in successful farm marketing. Branding is becoming an important tool for attracting consumer attention, creating loyalty, and increasing sales in the competitive agribusiness environment. The author analyzes key branding elements such as visual identity, unique selling propositions, and storytelling, as well as an emphasis on the naturalness and local identity of farm products. Successful branding strategies that help to stand out in the market, increase consumer loyalty, and set premium prices for products are described. In conclusion, the importance of brand management for the long-term success of farms is emphasized.

Gulruh Nazarova

127-131

2025-02-28

THE ECONOMIC IMPORTANCE OF INTERNATIONAL MARKETING MANAGEMENT: THE CASE OF TÜRKIYE

One of the economically important issues today is marketing and ensuring the effective management of the marketing process. Because if the goods produced are sold, they will have an economic meaning. For this reason, it is extremely important to effectively market the produced goods. In this process, successfully planning, implementing and managing marketing activities for goods and services produced in a country provides significant advantages to that country. With successful marketing management, first of all, the recognition of goods and services produced in a country increases in both national and international markets. In this way, increases in production volume may occur due to increases in demand. This allows economic vitality to increase and economic growth to occur. In addition, the successful implementation of management strategies for marketing goods produced in the country in international markets contributes to the increase in export volume. Because successful marketing of products in international markets gives that country competitive power and superiority in international markets. It is possible to say that marketing management consists of four stages called analysis, planning, implementation, guidance and control, and each of these stages has a different importance.  With this prepared study, the economic importance of international marketing management in Türkiye will be revealed.

Ali Konak

597-602

2024-11-29

THE ROLE THAT LANGUAGE PLAYS IN BUSINESS

The significance of language's contribution to business is discussed in the article. It argues that communication is the foundation of business and that successful operations with clients, staff, partners, suppliers, and other stakeholders worldwide depend on efficient communication. It is an essential component of the continuous series of choices and resource commitments that define daily organizational life. A lot of discussion and argument that is framed, formulated, and expressed in language created and, to some extent, shared by corporate, functional, and other in-group users is used in such decision making. Businesses must traverse numerous linguistic barriers, including national languages, as they expand internationally and enter new markets, whether they are "born globals" or more conventionally. Interacting with transcontinental middlemen, separate government agencies, and foreign institutions that live in linguistically disparate surroundings is a necessary part of operating overseas. Language types-national, corporate, technical, or electronic-and their roles in establishing hierarchies, enforcing authority, or promoting integration-as well as their characteristics, including the usage of mixed syntax or gender-marking—are becoming increasingly important in international commerce.

Khojaniyazova В.M., Egamberdiyev Sh.Sh.

70-72

2024-11-29

THE PROBLEM OF ENDOMETRIAL THINNESS

The morphofunctional state of the endometrium determines the probability of pregnancy, its successful course, and successful completion. One of the important causes of decreased fertility (infertility and abortion) is insufficient endometrial function, which is caused by both ovarian dysfunction and changes in the structure of the endometrium, often caused by inflammation. In this article, the problem of thin endometrium is considered according to the analysis of the last 5 years of data.

Khudoyarova Dildora Rakhimovna, Kurbaniyazova Feruza Zafarjanovna

145-149

2024-04-17

ЭФФEКТИВНOE ЛИДEPCТВO В УПPAВЛEНИИ

. The topic of effective leadership in education management examines the key aspects that contribute to the successful functioning of educational institutions. An effective leader in the field of education not only manages the educational process, but also forms a strategic vision, motivates the team and creates conditions for the professional growth of teachers and the successful development of students. The article analyzes various approaches to leadership, including Bernard Bass's transformational leadership, John Cotter's theory of change, and the role of emotional intelligence proposed by Daniel Goleman. Particular attention is paid to the challenges faced by heads of educational institutions, such as resistance to change, low staff motivation and lack of resources. Ways to address these challenges are also considered, including the development of flexibility in management, the use of situational leadership, and the formation of teamwork. Effective Leadership in Education Management Education requires managers not only to have managerial skills, but also to be able to inspire and support their team by providing a supportive environment for learning and development.

Нодира Комилова, Aминa Мaдиpимoвa

380-383

2025-01-10

THE PSYCHOLOGICAL ESSENCE OF THE CONCEPT OF “ADAPTATION” IN EDUCATION

The article examines the problem of personality adaptation and self-adaptation in the context of higher education, with a particular focus on first-year university students. The transition from school to university is accompanied by significant psychological, social, and academic challenges that often result in difficulties in mastering educational programs, decreased academic performance, and increased dropout rates. The study analyzes adaptation as a prerequisite for active learning and successful functioning of students within a new social and educational environment. Special attention is given to the lack of necessary academic skills among first-year students and the insufficient coordination of pedagogical interaction between teachers and students as key factors hindering effective adaptation. Successful student adaptation is considered through involvement in a new social environment, participation in educational and cognitive processes, and integration into a new system of interpersonal relationships. The article emphasizes the importance of timely support and the creation of favorable pedagogical conditions for the formation of students’ social and professional identity, as well as for their personal and professional development.

Nazarova Gulbaxor Azimjon qizi, Majidova Feruza Islom qizi

185-191

2025-12-22

FORMATION OF SPEECH-THINKING ACTIVITY OF PRESCHOOLERS WITH GENERAL SPEECH UNDERDEVELOPMENT

Preschool age is a period when children begin to develop systemic ideas about the world around them, which contributes to the formation of a child's needs for communication and cognition. The activation of the child's communicative and speech sphere creates the necessary conditions for full-fledged life activity, the development of his abilities, successful mastery of household, educational, gaming skills and abilities. Successful social adaptation of a child depends on the level of formation of speech-thinking operations that ensure the deployment of thought in external speech.

Bakirova Umida Bakhtiyor kizi

13-15

2023-11-09

GENDER TENGLIK: AYOLLAR HUQUQLARINI HIMOYA QILISHDA SAMARALI TASHABBUSLAR VA ILG’OR TAJRIBALAR

This article is dedicated to the topic “Effective Initiatives and Best Practices in Protecting Women’s Rights” and analyzes successful initiatives and best practices in safeguarding women’s rights. The article examines global efforts to achieve gender equality, with a particular focus on reforms aimed at supporting women in the political, economic, educational, and healthcare sectors. It also discusses issues such as gender-based violence against women, labor market inequalities in certain countries, and legal interventions. By highlighting best practices, the article explores effective ways to protect women’s rights and the successful initiatives implemented by governments, including legislation, education, and social programs, that have contributed to achieving gender equality. The article also emphasizes the importance of global cooperation and active government participation in ensuring gender equality. Special attention is given to the experiences of Scandinavian countries (particularly Sweden and Norway), Iceland, Rwanda, Canada, and Switzerland, which have achieved success in ensuring gender equality in the labor market, politics, and social spheres through policies and initiatives. The article shows how these countries can serve as models for other nations in advancing gender equality.

Guli Taylakova

624-629

2025-01-14

SUCCESSFUL WAYS OF TEACHING IDIOMS TO DIFFERENT TYPES OF LEARNERS

Idioms play a crucial role in language acquisition, adding richness and cultural depth to communication. However, teaching idiomatic expressions can be challenging due to their non-literal meanings and cultural context. This study explores successful methods for teaching idioms to various types of learners, including visual, auditory, and kinesthetic learners, as well as second language (L2) learners. Through a review of existing literature and an analysis of teaching strategies, the study highlights practical approaches that cater to the diverse learning styles, providing educators with effective tools to enhance comprehension and retention of idiomatic expressions.

Pakirdinova Sharofatkhan Abdumutallibjonovna, Mukhtorova Rakhimakhon Vokhidjan kizi

89-92

2024-12-31

SOME ISSUES OF METHODOLOGICAL TRAINING OF THE PIANO TEACHER

This article examines the issues of methodical training of a piano teacher. It also seeks to prove the importance of organizing research activities as a prerequisite for the successful performance of piano teachers.

Janat Muratbekova, Janat Muratbekova

40-42

2024-05-31

MODULAR TECHNOLOGY FOR TEACHING STUDENTS IN THE SCIENCE OF FORENSIC MEDICINE

In modern conditions of development of society, the requirements for the level of training of personnel are increasing. Before Higher education is faced with the task of preparing a competitive specialist with professional competence, mobility, readiness for constant updating of knowledge and skills, as well as the ability to apply the acquired knowledge for the successful solution of professional tasks.

Nargiza Khaidarova

103-106

2022-10-17

STUDY OF ATTENTION IN PEDAGOGICAL PSYCHOLOGY

Attention is very important in human life. It is a necessary condition for the implementation of any activity. It is the attention that completely executes all our mental processes; only attention allows us to perceive the world around us. But attention is not the only requirement for successful activity. It can also tell a lot about the general structure of personality, a person's social orientation. Attention is one of the important conditions for the successful implementation of all types of human activities and their effectiveness.

Ismatillayeva Sarvinoz Baxtiyor qizi, Mamataliyeva Durdona Hamdamovna

169-172

2023-02-14

FINANCIAL EFFICIENCY AND PROFITABILITY IN PRIVATE HEALTHCARE PROVIDERS: A STRATEGIC EVALUATION

In this article, the associations between financial efficiency, profitability, and leverage are explored in the private medical centers. The amount of operational costs is likely to be high for this institution, and health systems demand a high quality of service; thus, financiers of healthcare must optimize both financial structure and resource allocation. The study applies several financial metrics, such as net profit margin, return on equity, and leverage ratio, to evaluate success and highlights strategies like lean management and revenue diversification. According to these findings, both financial health and patient satisfaction can be improved in several ways, for instance, through strategic cost control, efficient capital use, and a variety of income sources. Through this research, the position of leverage is balanced with operational efficiency, which can be explored and may support sustainable growth in the healthcare sector. The findings suggest that successful cost reduction, diversified revenues, and successful resource allocation not only improve profitability but also improve patient outcomes and organizational viability.

Abduqodirova Mohinur Anvar qizi

113-118

2025-06-13

MULTILATERAL MANAGEMENT OF THE HYDROGEN ECOSYSTEM: THE KEY TO A SUCCESSFUL ENERGY TRANSITION IN THE HARSH CONDITIONS OF DECARBONIZATION

This article explores management styles to create alternatives for the successful implementation of the energy transition within the harsh conditions of decarbonization. The barriers to the introduction of the hydrogen economy in developing countries, as well as policy and management issues are highlighted.

Комила Нуралиева

14-19

2024-11-29

APPRAISING STRATEGIES FOR SUCCESSFUL INTERNATIONAL EXPANSION AND ITS IMPACT ON CORPORATIONS

This paper examines corporate strategies for successful international expansion and their impact on organizational performance and growth. Through a review of literature and empirical data, it identifies critical factors influencing expansion success, such as market selection, entry modes, cultural adaptation, and strategic alliances. The research assesses these strategies across various industries and regions, highlighting their effects on financial performance, market share, innovation, and learning. The findings offer practical insights for improving globalization efforts and provide recommendations for future research.

Ms Asiia Mukhammad, Ms Darina Yadgarova, Ms Abdullayeva Nazokat, Dr Shobhit

120-127

2024-04-25

INTEGRATING ARTIFICIAL INTELLIGENCE TOOLS IN ENGLISH LANGUAGE TEACHING: TRENDS, PRACTICES, AND FUTURE DIRECTIONS

This paper examines current trends, practical applications, and future directions of Artificial Intelligence (AI) in English Language Teaching (ELT). AI tools—such as ChatGPT, Grammarly, Duolingo, and intelligent tutoring systems—have become increasingly popular in supporting both teachers and learners. The study reviews how AI technologies enhance language learning outcomes by providing real-time feedback, adaptive instruction, and data-driven insights. It also discusses challenges such as teacher preparedness, ethical use, and dependence on technology. The paper concludes that successful AI integration in ELT requires a balanced approach that combines technological innovation with human interaction and pedagogical expertise.

Sevara Abrayeva

23-27

2025-10-13

INTERACTIVE METHODS AND APPROACHES IN TEACHING RUSSIAN

Modern methods of teaching Russian contribute to the active involvement of students in the learning process, improving their communication skills and confidence in using the language. The article discusses key methods such as role-playing games, situational exercises, and the use of technology. These methods are aimed at developing practical communication skills, which is important for successful language acquisition and its application in real situations.

Khudaiberdieva Dilfuza Mukhtarovna, Eskazinova Janar Amantaevna

23-26

2025-03-12

FIBER CONCRETE TECHNOLOGY MIXTURES BASED ON LOCAL MATERIALS

For successful application of basalt fiber concrete in monolithic construction , there must be an available efficient technology for frequently used compositions of such concrete. This article presents the results of research and recommendations on efficient technology of basalt fiber concrete.

Ergashov J.D., Usmanova D.A.

73-77

2024-10-11

IMPROVİNG LİSTENİNG SKİLLS İN THE EDUCATİON OF PRİMARY SCHOOL STUDENTS.

Teaching students to listen is challenging yet rewarding skill that all teachers need to know. Listening and retaining information are two of the most important facets of teaching. Learning tips and tricks for the classroom for the applicable age and grade level are vital for a successful teaching experience. Teachers learn a wealth of ideas from other teachers. Experiences, strengths and background knowledge from fellow teachers are all effective in sharing techniques that work. Many of these ideas are listed in the 10 strategies to help student listen.

Sh.O.Mamayaqubova, Suponova Diyora Suxrobovna

5-7

2023-02-01

TECHNIQUES AND METHODS FOR IMPLEMENTING THE TASKS OF CULTURAL EDUCATION IN THE RUSSIAN LANGUAGE LESSONS

An analysis of current trends and problems in the development of higher education has shown that both domestic and foreign schools pay special attention to the educational side of the content of education. High demands are placed not only on the student, but also on his spiritual and moral character, attitude towards colleagues, society and the environment. Currently, higher education does not see an alternative to the process of humanization of student training. From the standpoint of the culturological approach, today a special role belongs to the philosophical and methodological understanding of pedagogical science and practice, a holistic, integrative, integrated method of research and design of educational systems becomes a priority.

Umarova Dilfuza Mamatkulovna

37-40

2023-03-06

ECONOMY UNIVERSITY STUDENTS IMPROVING PROFESSIONAl COMPETENCE THROUGH THE CONTENT AND LANGUAGE INTEGRATED LEARNING

The main task in the organization and conduct of the educational process is the development and consistent elements of actions leading to a pre-planned result. In the transition to credit education, not all scientists accepted the paradigm of credit-module education, that is the student should learn on his own and the teacher should organize and motivate. Modern pedagogy has come to the conclusion that successful results are achieved  there should be no fixed time foe individual characteristics of assimilation and individual speed of learning the material.

Ataeva Nilufar Salievna

24-27

2025-12-29

SЕRVICЕS AND PRОDUCTS IN THЕ FIЕLD ОF TОURISM

This paper explores the diverse range of services and products offered within the tourism industry.  It examines the key components of the tourism sector, including accommodation, transportation, attractions, and ancillary services, analyzing their evolution and impact on the overall tourist experience.  The study also considers the role of technology and sustainability in shaping the future of tourism products and services.  Finally, it highlights the importance of understanding consumer preferences and market trends in order to develop successful and competitive offerings within this dynamic industry

Abduganiyeva M.

68-70

2025-05-31

SUCCESSFUL ONLINE LEARNING STRATEGIES

As many of us  recognize  all too properly, time control is deceptively difficult to master. Ostensibly, it appears it ought to be quite smooth — however, as we recognize when we find ourselves deep inside the midst of a venture, keeping a excessive level of efficiency and sticking to a specific time table may be complex

Diyorova Mahliyo Shuhrat qizi

110-112

2024-06-08

ANALYSISOF ANESTHESIA METHODS FOR DENTAL FEAR AND ANXIETY.

Local anesthesia in dentistry provides comfort not only for the patient, but also for the doctor, since the planned procedures can be performed in the best possible conditions. It is clear from clinical experience and literature that local anesthesia in dentistry is not always as successful as expected. In particular, mandibular blockage may be difficult or difficult in some patients, even in the absence of a tooth with acute pulpitis. The failure rate for mandibular blockage varies from study to study and teaches us that there is no 100% success rate.

Ortikova Nargiza Khairullayevna

8-12

2023-09-23

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